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Why Nigeria, Ghana, and Ivory Coast Make Strategic Sense as Pilot Markets

Aerial view at golden hour of a West African coastal city with a floodlit university football pitch full of students

Why Nigeria, Ghana, and Ivory Coast Make Strategic Sense as Pilot Markets When people talk about West Africa’s sporting landscape, the conversation almost always narrows quickly. Someone brings up a club. Someone else brings up a player who just moved to Europe on a deadline day nobody saw coming. A tournament comes up, an injury […]