The Business of University Sport: Creating Value Beyond Matchday
The Business of University Sport: Creating Value Beyond Matchday The final whistle is where most people stop paying attention. It is where HiSL starts. Because what actually happens across a season of organised university sport, the tickets, the broadcast hours, the merchandise, the sponsor activations, the small businesses that spring up around a matchday, the […]
How Data Makes University Athletes More Discoverable
How Data Makes University Athletes More Discoverable A few weeks ago, this publication explored how visibility is changing for athletes across West Africa, how social media, streaming, and shrinking distribution costs have made it possible for a single training clip to travel further than a scout ever could. That conversation answered one question. It also […]