What Halftime at a Packed Campus Matchday Looks Like, and Why Brands Want to Be There
What Halftime at a Packed Campus Matchday Looks Like, and Why Brands Want to Be There An HiSL matchday starts well before the first whistle. Students begin gathering across campus, conversations turn into rivalries, friends arrive in groups, and the energy steadily builds around the occasion. Hours before kickoff, activation spaces are already alive with […]
Why Ivory Coast Is the Right Next Step for West African University Sport
Why Ivory Coast Is the Right Next Step for West African University Sport Right now, as the 2026 FIFA World Cup gets underway in North America, Ivory Coast’s footballers are competing on the largest stage in sport. Their squad carries a market value above €515 million, the highest of any African team at the tournament. […]