PACE Sports & Entertainment Marketing Limited is the exclusive owner and operator of Africa’s largest collegiate sporting assets, HiSL and HiFL. Founded in Lagos and recognised by the Trademarks Registry as the bonafide owner of the HiFL trademark, PACE has spent seven years building the infrastructure, relationships, and brand equity that HiSL now inherits.
Every element of HiSL, the governance model, the sponsor frameworks, the operational playbook, the media partnerships, was stress-tested under real conditions in Nigeria’s demanding environment. Nothing was built in a boardroom. It was built on pitches.
- 2018 HiFL founded
- 7 Unbroken seasons
- 60+ Universities competed
- 5yr Stanbic IBTC title deal
- 6+ Pro alumni produced
- 4 Continents alumni play