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PACE Sports & Entertainment Marketing created HiFL in 2018. HiSL is their next chapter, taking the same model to every sport, across every continent.
CO-FOUNDER & CEO · PACE SPORTS / HiSL
The architect of African collegiate sports. Sola conceived and built HiFL from scratch in 2018, growing it from a 16-university pilot to a 60+ institution national league over 7 seasons. As Director and Co-Founder of PACE Sports & Entertainment Marketing, he led all operations, partnerships, and league execution in one of Africa's most challenging environments. He is currently pursuing research at the University of Glasgow on sports business as a catalyst for development in emerging economies.
CO-FOUNDER & CEO · PACE SPORTS / HiSL
CO-FOUNDER & CMO · PACE SPORTS / HiSL
The communications strategist who made HiFL impossible to ignore. Taiwo leads integrated sports marketing, sponsorship communications, and blue-chip brand partnerships as CEO of Brooks & Blake, PACE Sports' strategic communications arm. A Chartered Economist and certified Project Management Professional, he built and negotiated relationships with SuperSport, national sports federations, and corporate sponsors including Stanbic IBTC, Nivea Men, and Bold. Expert in youth marketing, media rights, and reputation strategy.
CO-FOUNDER & CMO · PACE SPORTS / HiSL
CHAIRMAN HiFL / HiSL
Senior commercial leader with 25+ years in sports business, marketing governance, and multinational brand strategy. Member of the Nigerian Olympic Committee (Marketing Commission). Deep institutional relationships across African sports bodies and international federations. Brings governance credibility and the commercial discipline that major sponsors require.
CHAIRMAN HiFL / HiSL
BOARD MEMBER HiSL
Corporate affairs and reputation strategist with 25+ years managing governance, communications, and brand leadership at Africa's largest telecoms company. Brings institutional credibility and Fortune 500 partnership access. Her board presence signals the calibre of governance infrastructure that distinguishes HiSL from every other collegiate sports property on the continent.
BOARD MEMBER HiSL
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Sports investment and strategy advisor focused on capital structuring, partnerships, and institutional engagement. Extensive experience navigating the African sports investment landscape, bringing the financial architecture and investor relationships that HiSL needs to scale across multiple continents.
La Liga’s official Nigeria representative and a participant in HiFL’s international Masterclass Series. Presented on ‘Growing Your Sports Entity Globally’, sharing how the La Liga model can be adapted for emerging football leagues. His engagement with HiFL reflects international recognition of the collegiate sports model HiSL is now scaling.
HiSL is not a startup pitch. It is a proven model, in new markets, led by people who have already built and run Africa’s largest collegiate sports league.